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UK-based live sports streaming company DAZN has launched a Global Capability Centre (GCC) in Hyderabad, marking a significant step in its expansion into India. The company plans to invest ₹500 crore over the next three years to establish the centre as a hub for its global sports tech operations. 

The GCC aims to grow its workforce to 3,000 by the end of 2026, contributing to the growth of the local talent pool. The centre will focus on scaling engineering and product innovation to drive the development of cutting-edge sports technologies and work with academic institutions to promote skilling and research, fostering a culture of innovation in the region.

The launch of DAZN’s GCC in Hyderabad underscores the state’s growing appeal as a destination for global companies. Telangana Minister for Information Technology and Industries, Duddila Sridhar Babu, highlighted the state’s rapid growth in attracting GCCs, with Hyderabad witnessing the addition of nearly one new GCC every week. 

The Telangana government is investing over US$15 billion in transformative infrastructure. This includes a dedicated hub for artificial intelligence innovation and development, known as AI City; a specialised zone for sports-related infrastructure and initiatives called Sports City; and an institution focused on developing skills and talent for the future workforce, known as Young India Skills University. The investment also covers infrastructure and initiatives to support electric vehicle adoption, as well as a connectivity project linking tier-2 and tier-3 hubs, called the Regional Ring Road.

India’s GCC ecosystem has grown significantly, with over 1,700 centres employing approximately 1.9 million professionals and generating US$64.6 billion in revenue. The country is expected to see a rise in GCCs, with projections indicating an increase to between 2,100 and 2,200 centres by 2030, employing up to 2.8 million professionals. 

This growth is driven by the rising demand for digital transformation, innovation, and talent in various industries, and India’s GCCs are well-positioned to meet these needs. With its strong talent pool, infrastructure, and government support, India is likely to continue to be a hub for GCCs in the coming years.