Netflix Chooses Hyderabad for New Global Capability Centre, Second Indian Office
Netflix’s new 40,000 sq ft Hyderabad facility will serve as a global post-production and technology hub, integrating advanced tools in editing, animation and rendering.
Netflix has selected Hyderabad as the location for its new global capability centre (GCC) in India, marking the streaming giant’s second major operational base in the country after its Mumbai headquarters.
The 40,000 sq ft facility, located in HITEC City, will serve as a pivotal hub for Netflix’s global post-production and technology efforts, focusing on integrating advanced technology in editing, animation, and rendering to enhance creative output.
According to news reports, the decision to choose Hyderabad over other Indian tech centres like Bengaluru was influenced by the region’s robust digital infrastructure, skilled workforce, and the Telangana government’s industry-friendly policies.
The new centre is expected to generate substantial employment opportunities for skilled professionals in fields such as animation, VFX, data analytics and IT operations, and is likely to attract further international collaborations and investment into the city’s entertainment technology sector.
Netflix’s expansion into Hyderabad signals a strategic deepening of its commitment to India, leveraging the country not just as a vast content market but as a critical centre for technical innovation and creative backend support.
The company plans to operate a two-city model in India, with Mumbai handling content acquisition, original productions, and marketing, while Hyderabad focuses on technical and creative backend work.
This decentralisation is part of a broader corporate effort to enhance efficiency and foster technical innovation, enabling Netflix to scale faster in emerging markets while maintaining its creative quality worldwide.
