NTT DATA Launches GCC Innovation Programme for Global Companies

India’s GCC sector, serving multinationals with IT and back-office support, is projected to reach $110 billion by 2030, employing 4.5 million.

The GCC Hub

March 19, 2026 / 3 min read

NTT DATA seeks to boost short-term efficiency and long-term competitiveness, advancing initiatives at Indian GCCs, including Unilever’s Bengaluru hub.

NTT DATA, a global leader in AI, digital business and technology services, has announced the launch of its GCC Innovation Acceleration Programme. This initiative is designed to support global companies in rapidly establishing and scaling their strategic offshore hubs in India, including Global Capability Centres (GCCs) and other innovation and delivery hubs. Launched in October 2025, the programme aims to support more than 50 companies over the next three years.

The demand for highly skilled IT personnel has expanded globally, and as a result, companies are increasingly using overseas bases to meet their innovation needs. NTT DATA identified India as a standout market for launching the GCC Innovation Acceleration Programme because of its abundance of talent and strong technical capabilities.

India’s Global Capability Centre ecosystem, which delivers IT services and back-office functions to multinationals, is poised for strong growth of nearly 70%, targeting $110 billion by 2030, up from the current $65 billion, according to a recent report. The report also forecasts more than 2,500 centres and a workforce of nearly 4.5 million professionals by 2030.

Through the GCC Innovation Acceleration Programme, NTT DATA will:

– Support GCC establishment and enhancement, from planning and governance design to talent development and process optimisation.
– Accelerate innovation through advanced technologies by leveraging agentic AI, generative AI, high-performance computing, digital twins, smart robotics, blockchain and IOWN.
– Promote co-creation R&D from proof-of-concept implementation to commercialisation, supported by a global network of Innovation Centres.

Avinash Joshi, Executive Managing Director, India, NTT DATA, added:
“While GCCs in India are becoming global innovation engines, enterprise-scale AI adoption is still in its early stages. Fewer than 20% of GCCs use AI as a core capability today. NTT DATA brings the expertise, platforms and global innovation ecosystem needed to help organisations rapidly scale AI and unlock tangible business value.”

By combining its advanced technologies with the knowledge cultivated across its global bases, NTT DATA aims not only to improve operational efficiency in the short term but also to enhance long-term competitiveness and create new value. NTT DATA has already advanced various initiatives at GCCs and other innovation and delivery hubs in India, including the Unilever GCC Hub in Bengaluru, where it supported the formulation of a global innovation strategy and promoted the utilisation of advanced R&D technologies.

Amit Tawani, Lead IT Manager, R&D IT, Unilever GCC Hub Bengaluru, commented:
“We are pleased to collaborate with the NTT DATA India Innovation Centre to deliver transformative solutions that empower our Global R&D teams. This partnership allows us to harness advanced technologies, streamline innovation processes and deliver future-ready solutions for Unilever globally.”

NTT DATA is also working with DENSO International India Pvt. Ltd. on digital platform development for the mobility circular economy and integrated manufacturing*1, as well as with a leading global automotive company to drive innovation through digital twin technology and process improvements.

Building on these achievements, NTT DATA will work together with innovation centres around the world to support innovation for a wide range of global clients, including Japanese companies.

“GCCs are expected to evolve into an important base supporting the competitiveness of global companies,” said Hiroshi Furukawa, Head of NTT DATA Innovation Centre. “Through the GCC Innovation Acceleration Programme, NTT DATA will leverage the strength of its global workforce of over 190,000, along with its broad technology portfolio, to advance co-creation R&D with a diverse range of clients and accelerate the creation of new value.”

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